Cutting the lunch budget would likely lead to more work being won, as fee earners would be forced to have regular valuable conversations with clients.Read more »

Professional service providers are often protected from severe downturns, but have still had a tough few years. ROBERT BRYANT from IBISWorld predicts that 2010 holds better tidings.Read more »

What can a service firm do when the outside doesn’t match the inside? MAGDALENA SUDER and EDANA THOMAS explain how Hadef & Partners rebranded to project the company’s personality and strengths to the world.Read more »

The past six months have been extraordinary. Firms have gone from having surplus work to surplus staff; from coping with staff shortages to a shortage of ‘active’ clients; from investing in growth strategies to focusing on ‘weathering the storm’. By Joel Barolsky, Beaton Consulting The brand funnel concept The rapid downturn has inevitably lead...Read more »

Demonstrating the effectiveness of your marketing activities is the best way to shore up your budget in uncertain times, which means you need appropriate metrics in place. By Tami Dower Whether you’re trying to secure next year’s marketing budget or justify a one-off initiative, nothing speaks louder than a successful track record. However, many...Read more »

Choosing the right pricing structure can align the objectives of the client and the firm, and can contribute to the building of a harmonious relationship. Colin Jasper and Libby Maynard consider ways to strengthen client–firm relations through alternative pricing structures. The marketing director of a large law firm was recently bemoaning the lack of...Read more »