Professional services firms are acutely aware of the importance of client and referrer relationships. Yet surprisingly few, if any, seek to directly quantify the value or worth of these relationships over time. It’s worth paying much closer attention.Read more »
Social networking is a fabulous tool but there’s still a lot to be said for meeting face-to-face over a coffee.Read more »
Amid a host of new market pressures, many firms are looking to make their pricing systems more sophisticated, and some have taken the bold step of appointing pricing specialists. We met one of them, and sought his and other experts’ views on how you...Read more »
“People in professional services firms can be such babies about the word ‘selling’. They need to get over it!” That’s the robust view of Mike Schultz, co-author of the...Read more »
If there’s an underlying theme in this seventh edition of PSF Journal it is that when it comes to running and growing professional services firms, it’s vital to change...Read more »
For around five years, Deloitte has been garnering a reputation for progressiveness, behind which has been its embrace of social media, from the boardroom to the mailroom. In Australia,...Read more »
PSF Journal is produced by Editor Group in Sydney for the Asia-Pacific Professional Services Marketing Association. Editor Group also provides business writing, editing, proofreading and training services, web content optimisation and video case studies.
PSF Journal is supported by:
APSMA
Editor Group
Folk
McLoughlin Ball
SeldonGill
