Producing thought leadership material is one of the most important things a professional service firm can do to build business. But what is it, why do it and how should you write it? By Grant ButlerRead more »
Ban Lunch, Win Work
Cutting the lunch budget would likely lead to more work being won, as fee earners would be forced to have regular valuable conversations with clients.Read more »
Professional Services Set to Lead the Pack
Professional service providers are often protected from severe downturns, but have still had a tough few years. ROBERT BRYANT from IBISWorld predicts that 2010 holds better tidings.Read more »
Rebranding a Leading UAE Firm
What can a service firm do when the outside doesn’t match the inside? MAGDALENA SUDER and EDANA THOMAS explain how Hadef & Partners rebranded to project the company’s personality...Read more »
Funnel the right market to your firm
The past six months have been extraordinary. Firms have gone from having surplus work to surplus staff; from coping with staff shortages to a shortage of ‘active’ clients; from...Read more »
Measure up
Demonstrating the effectiveness of your marketing activities is the best way to shore up your budget in uncertain times, which means you need appropriate metrics in place. By Tami...Read more »